The Substance Group

Since 2003, S.E.G has become Canada's leading booking agency executing national tours, festivals, parties and strategic events with celebrities such as Justin Bieber, Pitbull, LMFAO, Avicii, Lady Gaga, Black Eyed Peas, Kanye West and Nicki Minaj and many more. The clientele ranges from musicians, professional athletes, DJ's and other famed individuals which has allowed hundreds of thousands of fans to experience their favorite celebrities first hand.

Recently, S.E.G branched out to the massive MMA circuits and developed relationships within the industry with key fighters and trainers. To date, they have worked with the likes of Georges St- Pierre, Anderson Silva, Chuck Liddell, Forrest Griffin, Randy Couture and Cain Velasquez and many others to host seminars, appearances and autograph signings.